These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased sources. Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: United Kingdom
Press Freedom Rating: MOSTLY FREE
Media Type: Newspaper
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased sources.
Bias Rating: LEAST BIASED
The Border Counties Advertiser is a newspaper based in Shropshire, UK. The paper mainly focuses on topics such as news and politics, lifestyle and culture, and local events and news related to the Oxford area.
Read our profile on UK media and government.
Funded by / Ownership
The Border Counties Advertiser is operated by Newsquest Media Group Ltd., owned by the American mass media holding company Gannett, the publisher of USA Today. Advertising and subscription fees generate revenue.
Analysis / Bias
The Border Counties Advertiser covers local news for the Oswestry and Shropshire area through reporters with minimal bias, such as this Shropshire: Council tax rise considered for ‘tough financial outlook’. Regarding sourcing, they rely on first-person accounts and large quotes, which is appropriate for a print publication.
National and international news is usually republished through reliable sources such as PA Media (national news agency for the UK and Ireland) and The Sunday Times.
Editorial, story selection, and op-eds are reasonably balanced and reflect both sides. Generally, the Border Counties Advertiser is fact-based and presents a minimal bias in reporting.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate the Border Counties Advertiser as least biased based on minimal editorializing of content. We also rate them High for factual reporting due to the use of credible sources and a clean fact-check record. (M. Huitsing 11/24/2022)
Last Updated on November 24, 2022 by Media Bias Fact Check
Left vs. Right Bias: How we rate the bias of media sources