These media sources are slightly to moderately conservative in bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor conservative causes. These sources are generally trustworthy for information, but may require further investigation. See all Right-Center sources.
- Overall, we rate Bild Right-Center biased based on sensationalized news reporting and right-leaning editorial positions. We also rate them Mixed for factual reporting due to misleading headlines and a failed fact check.
Factual Reporting: MIXED
World Press Freedom Rank: Germany 11/180
Founded in 1952 by Axel Springer, Bild Zeitung or Bild is a German tabloid based in Berlin Germany. Bild also has a sister paper “Bild am Sonntag” which is published only on Sundays.
Bild focuses on running sensationalist stories, with massive headlines, eye-catching images, and minimal content on various topics such as politics, sports, entertainment, lifestyle, celebrity gossip, travel, and more. Mathias Döpfner is the Chairman of the Board of Directors and Julian Reichelt is the editor-in-chief.
Read our profile on Germany’s media and government
Funded by / Ownership
Bild is owned and published by Axel Springer SE. Its revenue model is based on advertising and subscriptions. For financial statements and annual reports please see here.
Analysis / Bias
In 2020 Reporters Without Borders ranked Germany 11th out of 180 countries in their Press Freedom Index. They report that Germany has “strong constitutional guarantees, but pressure from the right.” The German equivalent of Prime Minister is the Chancellor. The current Chancellor of Germany is Angela Merkel, who leans center-right.
In review, Bild publishes articles that are typically short with very large font sizes and big colorful pictures. Up until 2012, Bild had a tradition of publishing photos of naked women on its front page. Bild often publishes sensational stories such as “Penis sheaths to be banned in Papua police crackdown?” Further, they frequently use emotionally loaded language such as Merkel in Berlin Supermarket: The Chancellor pays with a card and “Is Germany now threatened by a corona pegida?” (Note: Pegida is a far-right nationalistic political movement). On the issues, such as immigration, they report the news with strong emotionally loaded headlines such as “The secret report warns of more and more migration.” However, they also publish articles regarding immigrants with a positive tone such as “We Help.”. Critiques of Bild’s approach claim they are “an unstable person’s mood swings that shifts day to day such as one day, Bild publishes articles against ‘refugee hate’ and the next day they publish articles with headlines such as ‘568 Asylum Seekers Are Multiple Offenders!’ fueling fear and hate.”
When it comes to sourcing, Bild uses quotes from experts and hyperlinks sources such as the Telegraaf.nl, People Magazine, and The Sun. When covering world news, pertaining to the USA, they cover the Trump administration with a critical tone such as in this article “Someone was stupid!”
Failed Fact Checks
Overall, we rate Bild Right-Center biased based on sensationalized news reporting and right-leaning editorial positions. We also rate them Mixed for factual reporting due to misleading headlines and a failed fact check. (M. Huitsing 5/12/2020)
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