LEFT-CENTER BIAS
These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.
- Overall, we rate the Benenson Strategy Group as Left-Center Biased based on news stories and polling that moderately favors the left. We also rate them as Mixed Factual pollsters based on a C+ rating in predictive polling.
Detailed Report
Bias Rating: LEFT-CENTER (-2.3)
Factual Reporting: MIXED (5.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
The Benenson Strategy Group (BSG) is a research organization based in New York City. According to their about page, “From the war room to the board room, BSG helps clients meet their challenges head-on: from competitive threats to crisis management; from rebranding to building reputation and strengthening trust. From winning campaigns to growing market share.”
Read our profile on the United States media and government.
Funded by / Ownership
The Benenson Strategy Group is a privately owned company. Revenue is generated through the sales of services.
Analysis / Bias
The Benenson Strategy Group conducts political research and polling on a wide range of topics, including elections. The website publishes news related to politics that moderately favors the left like this Biden Has a Critical Advantage for 2024. He Should Make It Known. BSG also states that they provide research for mostly Democrats, such as Obama 2008 and several congresspersons.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Benenson, the mean-reverted polling bias is −1.04, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.6 and -1.0 corresponds to a polling bias score of -2. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−2 × 0.70) + (−3 × 0.30) = −2.3
Based on MBFC’s bias classification scale, a final score of -2.3 places Benenson in the Left-Center category.
Factual reporting is rated High based on a Silver Bulletin grade of C+, indicating Fair predictive accuracy and Fair methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate the Benenson Strategy Group as Left-Center Biased based on news stories and polling that moderately favors the left. We also rate them as Mixed Factual pollsters based on a C+ rating in predictive polling. (D. Van Zandt 02/18/2024) Updated (02/09/2026)
Source: https://www.bsgco.com/
Last Updated on February 9, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources