RIGHT BIAS
These media sources are moderately to strongly biased toward conservative causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports and omit reporting of information that may damage conservative causes. Some sources in this category may be untrustworthy. See all Right Bias sources.
- Overall, we rate B92 as right-biased due to its favorable coverage of Serbia’s ruling party, the right-wing populist SNS, and its amplification of pro-Russian and conservative international narratives. We also rate its reporting as Mixed for factual accuracy due to reduced editorial independence, limited source attribution, and the inclusion of pseudoscientific content such as astrology.
Detailed Report
Bias Rating: RIGHT (5.8)
Factual Reporting: MIXED (4.8)
Country: Serbia
MBFC’s Country Freedom Rating: MODERATE FREEDOM
Media Type: TV Station
Traffic/Popularity: High Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
B92 is a prominent Serbian news outlet based in Belgrade. It began as a radio station in 1989 and has since developed into a multimedia platform offering television and online content. The outlet covers a broad range of topics, including politics, culture, sports, and entertainment, and played a major role in promoting independent journalism during Serbia’s transitional period. However, following its 2018 acquisition by a media group affiliated with state-owned Telekom Srbija, concerns were raised by press freedom organizations about the potential for increased political influence.
Read our profile on Serbian media and government.
Funded by / Ownership
B92 is operated by B92.net d.o.o., based in Belgrade, Serbia. It was previously owned by Kopernikus Corporation, controlled by Srđan Milovanović., but is now part of Telekom Srbija, a state-owned company. The 2018 sale of Kopernikus to Telekom and subsequent media acquisitions raised concerns about government influence over editorial content. The outlet generates revenue primarily through advertising, and financial transparency and ownership information remain limited.
Analysis / Bias
B92’s recent content reflects a noticeable alignment with Serbia’s ruling party, the Serbian Progressive Party (SNS). National political coverage frequently presents President Aleksandar Vučić and his administration in a favorable light, often without critical examination. For example, in the article “Vučić se obratio javnosti,” B92 reports on Vučić’s address to the public with minimal analysis or counterpoints, echoing the government’s messaging without offering alternative perspectives or external sources.
This pattern extends to international coverage, where B92 often amplifies narratives favorable to Russia or conservative Western figures. In the article “Pogledajte šta je Putin poklonio Trampu,” the outlet reports on a painting gifted to Donald Trump by a Russian artist, portraying him heroically following an assassination attempt. The tone is admiring, and the article omits political context.
Additionally, B92’s lifestyle vertical includes astrology content, such as the article “Ova 4 horoskopska znaka su najveći radoholičari”, which attributes work habits to zodiac signs without a scientific basis. While common in lifestyle media, its presence contributes to a lower overall factual reliability rating for the outlet.
Failed Fact Checks
- There are no known failed fact checks of B92 by IFCN-certified fact-checkers. However, organizations such as Reporters Without Borders and BIRN have documented declining press freedom and editorial independence in Serbian media, including outlets like B92.
Overall, we rate B92 as right-biased due to its favorable coverage of Serbia’s ruling party, the right-wing populist SNS, and its amplification of pro-Russian and conservative international narratives. We also rate its reporting as Mixed for factual accuracy due to reduced editorial independence, limited source attribution, and the inclusion of pseudoscientific content such as astrology. (M. Huitsing 04/23/2025)
Source: https://www.b92.net/
Last Updated on April 23, 2025 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources