Amber Integrated is rated Left-Center with Mostly Factual factual reporting by Media Bias Fact Check.
LEFT-CENTER BIAS
These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.
- Overall, we rate Amber Integrated as Left-Center biased based on polling that moderately favors Democratic candidates. We also rate them as High Factual based on 88% accuracy in predictive polling.
Detailed Report
Bias Rating: LEFT-CENTER (-2.8)
Factual Reporting: MOSTLY FACTUAL (4.0)
Country: USA
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Amber Integrated (ASR) is based in Oklahoma City, Oklahoma, and specializes in market research. According to its about page Amber Integrated is an award-winning public affairs firm with expertise in government relations, public relations, marketing, political consulting, and survey research. We are a one-stop shop that delivers powerful results for a diverse array of clients, including Fortune 500 companies, non-profits, and elected officials.
Read our profile on the United States media and government.
Funded by / Ownership
Amber Integrated is a private company. The sale of surveys, market research, and political consultancy generates revenue.
Analysis / Bias
Amber Integrated conducts market research and polling via various mediums. The website does not generally report on politics.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Amber Integrated, the mean-reverted polling bias is −1.87, indicating a moderate Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -1.6 and -2.0 corresponds to a polling bias score of -4. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−2 × 0.70) + (−0 × 0.30) = −2.8
Based on MBFC’s bias classification scale, a final score of -2.8 places Amber Integrated in the Left-Center category.
Factual reporting is rated High based on a Silver Bulletin grade of B-, indicating Average predictive accuracy and Average methodological performance.
Failed Fact Checks
- None to date
Overall, we rate Amber Integrated as Left-Center biased based on polling that moderately favors Democratic candidates. We also rate them as Mostly Factual based on a B+ rating in predictive polling. (D. Van Zandt 01/05/2024) Updated (02/05/2026)
Source: https://www.amberintegrated.com/
Last Updated on February 5, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources