LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate 20/20 Insight as Least Biased based on polling that slightly favors the left. We also rate them as Mostly Factual based on a B- rating in predictive polling accuracy.
Detailed Report
Bias Rating: LEAST BIASED (-1.9)
Factual Reporting: MOSTLY FACTUAL (4.0)
Country: United States
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
20/20 Insight is based in Georgia and specializes in market research. They were founded in 2010 by Democratic consultants Jeff DiSantis and Chris Huttman. According to its about page, “Jeff DiSantis and Chris Huttman are veteran Democratic consultants who have worked at the candidate, committee, party and media level of campaigns from President down to the local level. We founded 20/20 Insight in 2010 to bring high quality survey research and campaign consulting at affordable prices to campaigns at all budget levels.”
Read our profile on the United States media and government.
Funded by / Ownership
20/20 Insight is a private company. The sale of surveys and market research generates revenue. They primarily conduct polling for Democratic candidates.
Analysis / Bias
20/20 Insight conducts market research and polling using a variety of methodologies and does not routinely publish political commentary on its website. However, the organization has an identifiable partisan affiliation, as its founder Jeff DiSantis previously served as Executive Director of the Democratic Party of Georgia. This association contributes to a measurable left-leaning editorial orientation, which MBFC assigns an editorial bias score of −4.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For 20/20 Insight, the mean-reverted polling bias is −0.41, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between 0.0 and 0.5 corresponds to a polling bias score of 1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−1 × 0.70) + (−4 × 0.30) = −1.9
Based on MBFC’s bias classification scale, a final score of -1.9 places 20/20 Insight in the Least Biased category with a left-leaning direction. While the organization demonstrates a clear Democratic affiliation, its polling results show minimal directional bias overall.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B−, indicating mixed predictive accuracy and average methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate 20/20 Insight as Least Biased based on polling that slightly favors the left. We also rate them as Mostly Factual based on a B- rating in predictive polling accuracy.(D. Van Zandt 01/30/2024) Updated (02/05/2026)
Source: http://www.2020insightllc.com/
Last Updated on February 5, 2026 by Media Bias Fact Check
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