These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate the Morning Consult Least Biased based on mostly neutral polling and low biased story selection. We also rate them Very High for factual reporting due to a proven polling methodology as well as being a reliable source for fact-checkers.
Factual Reporting: VERY HIGH
World Press Freedom Rank: USA 45/180
Morning Consult is a nonpartisan digital media and survey research company established in 2013. The company provides news coverage, survey research, and data technology tools on issues in politics, policy, and business. Morning Consult is the official polling partner of POLITICO, Fortune, New York Times, and Bloomberg News. The current CEO is Michael Ramlet.
Funded by / Ownership
Morning Consult is owned by Morning Consult Holdings, Inc. Revenue is derived from the sales of surveys and market research.
Analysis / Bias
In review, Morning Consult conducts research and surveys for businesses and media outlets using a scientific methodology. The process used is called stratified sampling, which is a method of sampling from a population, which can be partitioned into subpopulations. Morning Consult has been praised for accuracy, for example, they predicted Hillary Clinton would win the popular vote by 3% and she won by 2.1%, which was comfortably within the margin of error. FiveThirtyEight, a company that rates pollsters for accuracy and bias, gives Morning Consult a B- for accuracy and a slight leftward bias of 0.6%.
Morning Consult also has a news section that is centered around polling and trends. Typically, there is minimal bias presented such as this: Detroit Debates Deliver Meager Returns for Biden’s Challengers. Further, they typically stray from opinion pieces and focus on evidence-based reporting.
A factual search reveals they have not failed a fact check. In fact, their polls are frequently used by IFCN fact-checkers as evidence.
Overall, we rate the Morning Consult Least Biased based on mostly neutral polling and low biased story selection. We also rate them Very High for factual reporting due to a proven polling methodology as well as being a reliable source for fact-checkers. (D. Van Zandt 10/31/2016) Updated (8/3/2019)