Ipsos Polling – Bias and Credibility

LEFT-CENTER BIAS

These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.

Overall, we rate Ipsos as Left-Center biased based on polling that slightly favors Democratic candidates. We also rate them as Mostly Factual based on a B- rating in predictive polling.

Detailed Report

Bias Rating: LEFT-CENTER (-3.4)
Factual Reporting: MOSTLY FACTUAL (4.0)
Country: France
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY

History

Founded in 1975, Ipsos is a market research and polling company headquartered in Paris, France. Didier Truchot is the founder and chairman of the Company. Ipsos uses global surveys and polls to determine market potential and the viability of products. They operate in other countries through subsidiaries, such as Ipsos Mori UK Ltd.

Read our profile on France’s Media and Government.

Funded by / Ownership

A reference document dated 2018 indicates that the largest shareholder of Ipsos is Didier Truchot; however, Ipsos does not disclose detailed shareholder information on its about page. The sale of market research and polling data generates revenue.

Analysis / Bias

In review, the site publishes surveys and research on EU-funded projects such as here. Generally, they publish the surveys with minimal bias in wording like “52% globally say cycling in their area is too dangerous,” This survey is properly sourced to reports, with the reports available to download. However, the downloaded version is the same as the PowerPoint presentation report; in other words, there is no detail in the downloaded version.

Ipsos also uses moderately loaded language in some headlines such as this: “America’s hidden common ground on police reform and racism in the United States.” For this research, Ipsos partnered with Public Agenda, the National Issues Forums Institute, the Charles F. Kettering Foundation, and USA Today.

Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Ipsos, the mean-reverted polling bias is −1.89, indicating a Moderate Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -1.6 and -2.0 corresponds to a polling bias score of -4. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.

Applying MBFC’s weighted formula:
(−4 × 0.70) + (−3 × 0.30) = −3.4

Based on MBFC’s bias classification scale, a final score of -3.4 places Ipsos in the Left-Center category.

Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B-, indicating average predictive accuracy and fair methodological performance.

Failed Fact Checks

None in the Last 5 years. Fact-checkers use them.

Overall, we rate Ipsos as Left-Center biased based on polling that slightly favors Democratic candidates. We also rate them as Mostly Factual based on a B- rating in predictive polling. (M. Huitsing 06/15/2022) updated (02/19/2026)

Source: https://www.ipsos.com

Last Updated on February 19, 2026 by Media Bias Fact Check