Herb – Bias and Credibility

Herb - Pseudoscience - Liberal - Democrat - Left Bias - Fake News - Not Credible

Factual Reporting: Mixed - Not always Credible or Reliable


Sources in the Conspiracy-Pseudoscience category may publish unverifiable information that is not always supported by evidence. These sources may be untrustworthy for credible/verifiable information; therefore, fact-checking and further investigation is recommended on a per article basis when obtaining information from these sources. See all Conspiracy-Pseudoscience sources.

  • Overall, we rate Herb a left-leaning moderate Pseudoscience website due to the claim that marijuana can cure cancer.

Detailed Report

Factual Reporting: MIXED
Country: Canada
MBFC’s Country Freedom Rating: EXCELLENT
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: LOW CREDIBILITY


Founded in 2014 by Matt Gray, Herb is a website that covers the Marijuana industry and associated lifestyle. According to their about page, “Herb is an immersive technology platform that simplifies cannabis from discovery to purchase.”

Read our profile on Canada’s government and media.

Funded by / Ownership

Herb is owned by Flora Media, Inc, which is not openly disclosed and found on their Terms of Service page. Revenue is derived through advertising and the sale of Cannabis-related products.

Analysis / Bias

In review, Herb publishes news related to cannabis and product reviews and guides. News is reported with minimally loaded emotional language, such as Now Is The Time To Free Prisoners Convicted On Cannabis Charges. The story is properly sourced to justice.gov, bjs.gov, and Pew Research. They also publish recipes that use cannabis, such as this How To Make Easy-Peasy Pot Brownies.

Editorially, Herb holds liberal perspectives advocating for marijuana legalization and social justice, such as this Trump’s War On Drugs Has Always Been A War On Immigrants.

Although most information on this website is pro-science, there are instances where they have made pseudoscientific claims that Cannabis can cure cancer. For example, the claims 5 Common Illnesses you Didn’t Know Marijuana can Cure and These Are The 4 Ways Cannabis Kills Cancer. Currently, there isn’t scientific evidence to support that Marijuana cures cancer or kills cancer cells.

Failed Fact Checks

  • None in the Last 5 years

Overall, we rate Herb a left-leaning moderate Pseudoscience website due to the claim that marijuana can cure cancer. (D. Van Zandt 6/7/2020) Updated (07/10/2022)

Source: https://herb.co/

Last Updated on May 24, 2023 by Media Bias Fact Check

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