Prime 9ja Online is a Nigerian news website based in Benin City, Edo, Nigeria. The topics covered by Prime 9ja Online include politics, business, culture, entertainment, sports news, and news from Africa.
According to their about page, Prime 9ja Online states its mission as “to remain Nigeria’s primary source of digital news. Every day, we deliver factual news to keep millions of people around the world posted.”
Funded by / Ownership
According to their about page, “Prime 9ja Online (P9O) is a media/news website owned by Prime 9ja Online Media, a registered corporation managed by the founder, Chima Joseph Ugo in Edo, Nigeria.” Advertising and donations generate revenue.
Analysis / Bias
In review, Prime 9ja Online reports news on Nigerian national and local news. Articles and headlines often contain loaded emotional wording such as “Niger Delta leaders urge Muhammadu Buhari to scrap NDDC interim management.” Prime 9ja Online sources poorly, rarely using hyperlinks and often utilizing quotes. Online-only news sources must provide hyperlinks to the information they are presenting.
Prime 9ja Online reports positively on Nigeria’s center-right PDP party with loaded emotional wording “PDP: Atiku Abubakar’s 2023 triumph will surprise pollsters.” Atiku Abubakar is the presidential candidate of the center-right PDP for the 2023 general election. Their coverage of the governing center-left party APC and current president of Nigeria, Muhammadu Buhari, holds a negative tone, such as “Suspend Buhari’s Account Now, Trump Was Suspended For Lesser Issue — Nigerians Tell Twitter Boss.”
Editorially, Prime 9ja Online has a dedicated section for opinion pieces. A review of op-eds shows they cover all sides of the political debate, such as this 2023: Campaign promises and the issue of trust. In general, the website is fact-based and provides balanced editorial perspectives.
Failed Fact Checks
- A third-party fact-checker has not fact-checked them.
Overall, we rate Prime 9ja Online Least Biased based on story selection and editorial perspective that are reasonably balanced. We also rate them as Mostly Factual in reporting rather than High due to poor sourcing techniques by not using hyperlinks to other sources when referencing them. (M. Huitsing 12/28/2022) Updated (11/08/2023)
Last Updated on November 8, 2023 by Media Bias Fact Check
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