These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.
- Overall, we rate the Brampton Guardian Left-Center biased based on editorial positions that slightly favor the left. We also rate them High for factual reporting due to a clean fact check record.
Factual Reporting: HIGH
World Press Freedom Rank: Canada 16/180
Founded in 1964 by the real estate giant Bramalea Ltd, Brampton Guardian (Originally called The Bramalea Guardian) is a community newspaper that focuses on community events, people, neighborhoods, and community life, serving the City of Brampton, Ontario Canada and the surrounding area. In 1966, the Brampton Guardian was sold to The Toronto Telegram. After the Telegram closed in 1971, Douglas Bassett (son of John Bassett) sold the Brampton Guardian to Inland Publishing, a subsidiary of the Telegram Corporation. In 1981, Inland Publishing was purchased by Metrospan and merged to become Metroland. Dana Robbins is listed as the publisher (Torstar Corp. Group), Bill Anderson is the General Manager and Patricia Lonergan is the editor-in-chief.
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Funded by / Ownership
The publisher of the Brampton Guardian is Metroland Media Group Ltd. which is a subsidiary of Torstar Corporation. According to its about page The Brampton Guardian is “distributed free within the Brampton, ON city limits.” Their business model is subscription based with limited free articles. Revenue is also derived from advertising.
Analysis / Bias
During the 2011 elections, the Brampton Guardian published an editorial endorsing conservative Stephen Harper as the 22nd Prime Minister of Canada.
In 2015, the Toronto Star (Torstar), which owns the Brampton Guardian’s publisher, Metroland Media Group, endorsed the Liberal Party under Justin Trudeau.
In review, the Brampton Guardian uses low biased wording when reporting local news such as this: Former Brampton Liberal MP Raj Grewal undecided on election. In opinion and editorial pieces there is moderate use of loaded emotional language that favors the left such as this: “‘Build a wall around the GTA’: Brampton councillor channels Donald Trump in campaign against pot shops “ and “Editorial: Ford can seize opportunities on carding and sex ed”. Doug Ford is the current Premier of Ontario, which serves as the provincial prime minister. He is the head of the center-right Progressive Conservative Party of Ontario. In general, editorials do not have a favorable opinion of Doug Ford such as this: Premier can prove his government is “for the people” — all the people.
A factual search reveals they have not failed a fact check.
Overall, we rate the Brampton Guardian Left-Center biased based on editorial positions that slightly favor the left. We also rate them High for factual reporting due to a clean fact check record. (M. Huitsing 5/8/2019)
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