These media sources are moderately to strongly biased toward liberal causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports and omit reporting of information that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.
- Overall, we rate Them.us Left Biased based on story selection and editorial positions that routinely favor the left. We also rate them High for factual reporting due to proper sourcing and a clean fact check record.
Factual Reporting: HIGH
Country: United States
World Press Freedom Rank: USA 48/180
Founded in 2017, Them.us is a website that covers politics, lifestyle, fashion and news from an LGBTQ perspective. According to their about page “Them chronicles and celebrates the stories, people and voices that are emerging and inspiring all of us, ranging in topics from pop culture and style to politics and news, all through the lens of today’s LGBTQ community.”
Funded by / Ownership
Them.us is owned by Conde Naste, which is an American mass media company founded in 1909 by Condé Montrose Naste, based in New York City and owned by Advance Publications. They own 18 brands including Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit, Condé Nast Traveler, Epicurious, Glamour, Golf Digest, Pitchfork, Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, and Wired. Revenue is derived from advertising and sponsored content.
Analysis / Bias
In review, Them.us publishes original content covering news and information from an LGBTQ perspective. Many stories involve fashion and celebrity news, while occasionally some cover politics. Headlines often contain only moderate to minimal loaded wording such as this: When the Club Kids Ruled New York. Political news also features moderate wording and typically favor the left such as this: Why This Year’s Pride Marches Should Really Be Demonstrations Against ICE. This story is properly sourced to ABC News and the ACLU.
Editorially, Them.us does not have a favorable view of President Donald Trump: Behind the Trump Administration’s Hypocritical Push to Decriminalize Homosexuality. In general, they report news factually through proper sourcing of information with a left leaning political bias.
A factual search reveals they have not failed a fact check.
Overall, we rate Them.us Left Biased based on story selection and editorial positions that routinely favor the left. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (D. Van Zandt 11/28/2019)
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