These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.
- Overall, we rate the Skimm Left-Center biased based on story selection that slightly favors the left. We also rate them High for factual reporting due to thorough sourcing and a clean fact check record.
Factual Reporting: HIGH
World Press Freedom Rank: USA 45/180
Founded in 2012, The Skimm is an email newsletter that focuses on a short, simple, and easy-to-read version of the news, and is specifically targeted at urban women aged 22-34. The newsletter is named the Daily Skimm and the articles are also published on the website. In October 2018, The Skimm announced that they have over 7 million subscribers.
Funded by / Ownership
Analysis / Bias
In review, The Skimm publishes short form news stories for the web and their mobile apps. The stories are easy to read and targeted to female millennials. Headlines are typically low biased and use few loaded words such as this: Daily Skimm: White Supremacy, Puerto Rico, and Amazon’s New (Fed)Ex. In this article, the Daily Skimm covers three topics very quickly and directly too the point through the use of credible sourcing such as the New York Times and The Hill. They also produce stand-alone stories that generally lean slightly left such as this: Food insecurity and the role of climate change: What to know. Again, this is appropriately sourced to the USDA, the EPA and NPR. Editorially, story selection tends to slightly favor the left.
A factual search reveals they have not failed a fact check.
Overall, we rate the Skimm Left-Center biased based on story selection that slightly favors the left. We also rate them High for factual reporting due to thorough sourcing and a clean fact check record. (10/11/2016) Updated (D. Van Zandt 8/10/2019)