Media Bias/Fact Check

MeidasTouch

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LEFT BIAS

These media sources are moderately to strongly biased toward liberal causes through story selection and/or political affiliation.  They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports and omit reporting of information that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.

  • Overall, we rate MeidasTouch Left Biased based on the negative portrayal of Donald Trump and Republicans as well as the promotion of Democratic candidates. We also rate them Mixed for factual reporting due to a lack of transparency with funding and the publication of one-sided content that can be misleading.

Detailed Report

Factual Reporting: MIXED
Country: USA
World Press Freedom Rank: USA 45/180

History

Launched in 2020 and based in California, MeidasTouch is a SuperPac that was founded by three brothers; Ben Meiselas, Brett Meiselas, and Jordan Meiselas. According to their about page, “Ben is a lawyer; Brett a video editor; and Jordan a marketing supervisor.” In summary, MeidasTouch’s ultimate mission is to defeat President Donald Trump in the 2020 elections. They hope to achieve this by producing viral videos on social media. They state “When Trump lies or spreads propaganda, we will always be there to produce rapid-response videos to take the oxygen out of his messaging.”

Read our profile on United States government and media.

Funded by / Ownership 

MeidasTouch is owned by MeidasTouch LLC which is owned by three brothers; Ben Meiselas, Jordan Meiselas, and Brett Meiselas. Revenue is derived from donations and merchandise sales. When it comes to transparency regarding its finances such as Donors and Expenditures, please see The Federal Election Commission (FEC) “Campaign Finance Data” and Open Secrets summary Data. As of 8/13/2020, they have spent $267,253 against Republicans and $0 against Democrats.

Analysis / Bias 

In review, MeidasTouch mostly releases viral ads criticizing Donald Trump and his administration. For example, an ad was released on July 8, 2020, criticizing the President with a headline that reads “Creepy Trump”, and another ad with the headline ‘Trump Emptied Stadiums’. A strongly emotional quote from the text summary of the “Creepy Trump” video reads “Donald Trump is a disgusting and creepy individual whose predatory behavior is well-documented. Trump and his crumbling regime of scoundrels and liars seek to use the label on others, but there is no one creepier than Donald Trump.”

MeidasTouch also publishes essays such as “Trump’s Weakness: Narcissistic Personality Disorder.” In this essay, they source credible media outlets such as the Mayo Clinic, Reuters, and The Washington Post. Typically, they report on the Democratic Party, Joe Biden, and VP nominee Kamala Harris favorably such as here. Finally, MeidasTouch also partners with LGBTQ+ Political Org where together they released the ad “Enough is Enough.” In general, MeidasTouch creates political ads with a strong left-leaning bias that negatively portrays Donald Trump. While the information presented is rooted in fact, utilizing Trump’s own words, it is often completely one-sided and misleading due to a lack of context.

Failed Fact Checks

Overall, we rate MeidasTouch Left Biased based on the negative portrayal of Donald Trump and Republicans as well as the promotion of Democratic candidates. We also rate them Mixed for factual reporting due to a lack of transparency with funding and the publication of one-sided content that can be misleading. (M. Huitsing 8/14/2020)

Source: https://www.meidastouch.com/