Daily Source Bias Check: Business Insider


Business Insider - Left Center BiasLEFT-CENTER BIAS

These media sources have a slight to moderate liberal bias.  They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes.  These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.

Factual Reporting: HIGH
Country: USA
World Press Freedom Rank: USA 45/180


Launched in 2007, Business Insider is a business news site concentrating on finance, industry and tech news. Its headquarters is located in New York City, USA. Business Insider was founded by former Wall Street analyst Henry Blodget and DoubleClick’s co-founder Dwight Merriman and CEO, Kevin Ryan. Business Insider is published by Insider, Inc. Business Insider’s board of directors include Huffington Post co-founder Ken Lerer, and the president and chief operating officer is Julie Hansen. Henry Blodget is also CEO, and editor-in-chief of Business Insider.

Funded by / Ownership

In 2015, German publishing company and owner of Bild, Die Welt, and Fakt, Axel Springer acquired Business Insider for $442 million, which brought their share to approximately 97 percent. Bezos Expeditions, the personal investment company of Jeff Bezos, will hold the further shares according to details of the purchase. The website is funded through online advertising.

Analysis / Bias

In review, Business Insider occasionally publishes listicles such as: “The top 10 Google searches of 2018” and “10 burning questions Americans asked Google in 2018.” Business Insider reports news and opinions with the use of moderately loaded words such as this: “Trump inexplicably told Chuck Schumer and Nancy Pelosi that Mexico would pay for the border wall as part of the landmark new trade deal” and China looks like it’s going to give Trump a huge symbolic trade war win, fueling hope for a big deal.”  When it comes to sourcing information they utilize credible media sources such as,, Bloomberg, Council on Foreign Relations , and

Politically, Business Insider leans left through both story selection and wording. Here are some examples of stories that have a leftward tilt:

This last story about Ocasio-Cortez and Mike Huckabee comes directly from the strongly left leaning Talking Points Memo.

A factual search reveals that Business Insider has not failed a fact check.

Overall, we rate Business Insider Left-Center Biased based on story selection that leans left and High for factual reporting due to proper sourcing and a clean fact check record. (5/15/2016) Updated (M. Huitsing 12/13/2018)



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