Fake News More Likely to Thrive Online Due to Lowered Fact-Checking, According to Research from Columbia Business School


– The presence of others reduces people’s willingness to fact-check ambiguous information- People fact-check less often when in the perceived presence of other people versus when they are alone- While people are more likely to believe information that aligns with their own party affiliation, whether or not they fact-checked the same information depended only on perceived…

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